Browsing through my logs, as you do, I’ve noticed that the essay I wrote over two years ago on The Fine Art of Complexity Management is still showing up in the top 10 hits. In fact, at the moment, it’s the second most popular non-feed, none front-page article on the site. What’s weird is that, most of the links to it that I can find on Google point to a no-longer accessible version of the site.

I was thinking about the power of the Just Story as I read this thread on Alex Bunardzic’s excellent lesscode blog. In the article, Alex takes 37signals to task for, essentially, choosing the wrong Just Story for Writeboard, their new, free, collaborative writing environment.